Rolf Schläpfer

Main areas of expertise.

• Support for strategic projects (leadership changes, restructurings, M&A, going public)
• Reputation management and crisis management
• Developing corporate identity and brand strategies
• Specialist communication in the healthcare and life sciences sectors

Experience.

Rolf Schläpfer, lic. oec. publ., headed Roche’s global corporate communications for over ten years. He was the first communications specialist to join the extended Executive Committee of the leading pharmaceutical group.

After graduating in business administration, he worked in product management at Colgate, where he was responsible for several international brands. From 1987 to 1997 he was Senior Partner at the Wirz Group. He co-founded Wirz Identity AG, which as CEO he built up into a leading company for corporate identity and brand positioning.

Rolf Schläpfer has many years of experience as a guest lecturer at various universities and as a moderator of high-ranking panels.