Reto Gerber

Main areas of expertise.

• Advising boards of directors and leadership teams on matters relating to positioning, reputation and the management of reputational risks and crises
• Developing effective communication strategies for listed and non-listed companies and the monitoring thereof
• Cyber strategies and communication in cyber crises
• Litigation PR
• Help with communication during change processes
• Strategies for sustainability communication

Experience.

Reto Gerber, dipl. sc. nat. ETH, has more than 25 years of experience in communications, largely in management positions. Before joining Hirzel.Neef.Schmid.Counselors, he built up the business department and later the foreign affairs department of Swiss National Television and headed both for several years. He played a key role in shaping the associated organisational development and change processes. Reto Gerber was also a founding member and head of the business magazine ECO. Previously, he held positions at the Sonntagszeitung, among other publications.

Reto Gerber holds a degree in Environmental Sciences and a postgraduate degree in Business Sciences, both from the Swiss Federal Institute of Technology (ETH).