Our Expertise
Corporate Communication
We develop sound communication strategies that effectively position companies both internally and externally. This includes topic management and the strategic orientation of CSR communications. We maintain close relationships with all relevant stakeholder groups and ensure that relevant content is heard. In addition, we offer media training so that you can present yourself confidently even in challenging situations.
Reputation Management
A strong reputation is a key success factor. We analyse public perception and develop measures to build and protect reputation. In doing so, we advise both companies and individuals in strategically demanding situations. Our focus is on clarity, authenticity and effectiveness.
Issues and crisis management
We identify potential crises at an early stage and develop appropriate communication measures. In the face of acute challenges, we ensure structure, clarity and firm ground for decision-making. We also strategically support complex scenarios such as shareholder activism or proxy fights. We provide our clients with the best possible preparation through training and preventive measures.
M&A and IPO communication
Mergers, acquisitions and IPOs require precise communication strategies. We support companies through all stages of the process – from announcement to implementation. In doing so, we create transparency, strengthen trust and minimise reputational risks. Our experience ensures security even in dynamic situations. Rely on a partner that is a leader in strategic communications consulting for M&As and IPOs in Switzerland.
Cyber crisis communication
Cyber attacks require rapid action and targeted communication. We develop individual contingency plans, coordinate communication in the event of an incident and work closely with our network of experts. Training and exercises ensure security and professionalism in the crisis team. Our 24/7 standby service guarantees support in the event of an emergency.
Board & Executive Communication
We develop positioning and communications concepts for members of boards of directors and managers. In coaching sessions, we help our clients prepare for public appearances or internal communications. This creates profiles with strategic impact and personal appeal.
Litigation PR
Legal proceedings often involve significant communication risks. We advise companies and personalities on their strategic public relations work relating to ongoing or impending proceedings. In doing so, we pay attention to the legal framework, media impact and discretion.
Investor relations
Clear capital market communication strengthens the confidence of investors and analysts. We develop strategies for capital market transactions and oversee their implementation. We use perception analysis and best practices to optimise the external impact. The aim is to maintain a consistent, credible presence on the financial market.
Public affairs
We represent economic and political interests at national and international level. In doing so, we maintain a dialogue with authorities, parliamentarians and other decision-makers in over 60 countries. We make concerns visible and effective through sound stakeholder analyses and public affairs. Our approach is analytical, networked and effective.
Corporate branding
We create brands that are strategically convincing and endure over the long term. In doing so, we develop positioning and brand architectures and support implementation across all points of contact. Our work combines entrepreneurial objectives with creative clarity. This creates a brand that generates orientation and differentiation.
ESG communications
Sustainability requires clear, credible communication. We provide comprehensive advice in the ESG sector – from strategy and stakeholder analyses to reporting. We strengthen internal knowledge and external impact with benchmarking and training programmes. The aim is to have a visible and convincing sustainability profile.
Hotline
Hirzel.Neef.Schmid.Counselors is always available to assist you personally – 24 hours a day, 365 days a year.
