Hirzel.Neef.Schmid.Counselors
Communications
and Management Consulting
Zurich, Berne, Geneva, Brussels
and Management Consulting
Zurich, Berne, Geneva, Brussels
Dr. Urs Läubli
Positioning – essential to success in a competitive world
Many areas of the economy are already highly developed and fully mature. Product advantages are not enough on their own to deliver a decisive competitive advantage. Effective positioning and representation of corporate, product and service brands can, however, help give companies a successful edge. What are brands, and how do you position, manage and develop them? What branding will enable me to open up new markets? What happens to my brand in the event of a takeover, merger or restructuring?
Hirzel.Neef.Schmid.Counselors has many years of experience in devising brand strategies and managing brands.
Hirzel.Neef.Schmid.Counselors has many years of experience in devising brand strategies and managing brands.
Dr. Urs Läubli